Remote workers will soon become norm rather than exception and progressive companies understand that they will have to embrace remote work to retain talent and improve the bottom line. The New York Times reported that “employees who spend three to four days working off-site feel the most engaged with their teams”, which illustrates fundamental change in the nature of work and business requirements.
Traffic gridlock around the GTA and other large urban communities result in the major loss of productivity, high cost of commuting, and stress involved before a working day even starts and right after it finishes, and it is clear as why would anyone want to stay at home and do work from there.
Nonetheless, limitations of stay at home work might not be apparent at first, but downsides are well documented and it is evident that office to home work routine is a complex transition for both business as well as workforce. This is where office as a service companies provide flexible workspaces solutions and services to both business as well as their employees, a win-win proposition with increased productivity and a happier employee.
With 27 million sq feet of office space across the US it is no secret that shared and dedicated coworking spaces operators are becoming essential partner in the business world just like a courier company or a goods supplier. So how do we fit in this whole picture, having opened our first location with less than 5000 sq ft in uncharted waters on the outskirts of Toronto?
We want to make it strictly Canadian workspace experience that is scalable across smaller communities, very much what Industrious is doing in the US. Having ten times less population made it obvious from the start that we will have to do something different since their smallest market is about the size of Ottawa.
On the other hand, big players such as Wework or Spaces have global strategy that relegate Canadian experience and occupy large square footage, with the business model that can only cater to several Canadian cities.
For example, Target and Lowes are some of examples showing lack of understanding on how the cultural context in customer experience affects the business model. Using home renovation retailers analogy, we want to be something like Home Hardware, a business that understands how to build and organize a store in Muskoka just as in Toronto, catering to fundamentally different personas and adjusting their offerings and customer experience accordingly.
Our goal is to use our first flagship store as a demonstration of what we plan on doing across the GTA first and hopefully across Canada in years to come. And from the beginning we decided to innovate and incorporate the best from office design / build and hospitality industries in order to create and deliver exceptional work experience.
This is in a nutshell Why. But what about the story about the Baltic Birch, Bees, and Hives?
Stay tuned and visit the Sherway Gardens Hive.
Hivers Workspaces – Where Work and Hospitality Coincide